Promotional Products and Marketing Premiums by Merkur & Sister

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Promotional (Promo) Products Defined:

Promo products are useful or decorative merchandise that is utilized in marketing and communication programs, and are usually imprinted with a company's name, logo or message.

Promo gifts, when distributed free, are called advertising specialties; when given as an incentive for a specific action, they are known as advertising premiums. Personalized executive gifts, awards, and commemoratives are also considered promotional products.

Promo items can be used alone, or integrated with other media, in limitless ways. Popular programs are Business/Executive Gifts; Employee Relations/Recognition; Travel or Safety Programs, and Trade Show Promotions to generate booth traffic.

Promo products are also effective for dealer/distribution programs, co-op programs, company or corporate stores, generating new customers or new accounts, nonprofit fundraising, public awareness campaigns, and for promotion of brand awareness and brand loyalty. Other promotion ideas include business promotion, employee incentive programs, new product or service launches, and marketing research for survey and focus group participants.

There are literally tens of thousands of different types and styles of hit promotional products. It's even possible to obtain custom items that aren't found in any catalogue. Click for a list of common items: AdWEAR promotional clothing & wearables, or PromoSTUFF custom logoed promo items.

According to PPAI, Advertisers spent more than $13.2 billion in 1998 on products purchased through professional promotional products distributors. This chart shows the top product categories and their respective percentage of the market:

Promotional Products Purchases By Product Category


Promo Items and Advertising Premium Purchases By Product Category
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