Promotional Products and Marketing Premiums by Merkur & Sister

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Glossary.

Use this glossary to get explanations and definitions of industry terms and jargon. If it isn't here, just call us!

3 in 1 System Jacket: The 3 in 1 jacket refers to the ability to wear the jacket 3 different ways.
1. Wear the Outer Shell and Fleece liner together for warm outerwear.
2. Wear the Outer Shell alone as a light jacket.
3. Zip out Fleece liner to wear by itself.

Account Opener: Premiums given to customers of financial institutions as a reward or thank you for opening an account.

Action Back: A jacket back with deep pleats extending upward to each shoulder for added freedom of movement. Used most frequently for activewear or golf jackets. Also known as bi-swing back.

Advance Premium: Premium given to a new customer on condition he/she will earn it by later purchases; a technique originated by home-service route firms.

Advertising Specialty: A useful or interesting item of merchandise usually carrying an imprinted advertising or promotional message and given with no obligation. A subset of promotional products.

Advocacy Advertising: Advertising that is specifically designed to induce, discourage or advocate some specific kind of action on the part of a corporate, social or government entity.

Antron: Fabric made form a trademarked trilobal fiber by Du Pont. This taffeta nylon fabric is distinguished by its shiny finish.

Award: Recognition merchandise, often personalized, used to acclaim performance or milestones. May be useful objects (paperweights, clocks) or for display only (plaques, trophies). A subset of promotional products.

Award Jacket: This generic term is used to describe an athletic jacket, usually a waist-length style with knit collar, cuffs and waistband. It can feature a zipper or snap front. Often used interchangeably with baseball jacket. Also see letterman jacket.

Barn Coat: A hip-length coat, usually made of a sturdy material like canvas. This style almost always features a full cut, open sleeves, straight bottom hem, large pockets on the lower portion of the jacket, and a full-length zipper or button front.

Bench Coat: Hooded knee-length jacket, slipped over the head and zippered at the neck. Copied from jackets worn by football players waiting on the bench. Also called a benchwarmer.

Blind Embossing: A design which is stamped without metallic leaf or ink giving a bas-relief effect.

Bomber Jacket: A loose, zippered jacket with fitted waist and cuffs, resembling those worn by American bomber pilots in World War II. Can be made from nylon, woven blends or leather. Usually has a fur or pile collar, double-entry cargo pockets and set-in sleeves with a pocket on the sleeve. Traditionally, this is a heavier-weight jacket with a shearing or quilt lining. Also called a fight jacket.

Borrowed Interest: Technique in which a marketer associates a promotion, or even a product, with a better-known property for the purpose of attracting attention and/or implied endorsement.

Bounce Back: An advertisement sent along with an already ordered self-liquidating premium to sell other premiums on a self-liquidating basis.

Bronzing: Printing with a sizing ink then applying bronze powder while still set to produce a metallic luster.

Bug: Manufacturer’s (union’s) identification mark printed on a form or product, usually in an inconspicuous area.

Business Gift: Merchandise given by a business in goodwill, without obligation to its customers, employees, friends and the like. Unlike promotional products, the business gift often is not imprinted with the advertiser’s identification.

Camera-ready Art: Any artwork or printed material with very high black and white contrast that needs no further touch-up, design or re-arranging before use as ad copy. It must be clean and ready to be photographed by the platemaker. Computer artwork with clean laser prints can often be used as camera-ready art.

Casting: Method in which molten metal is forced into a mold, made either of rubber or plaster, and cooled in the desired shape. Because the process often uses precious metals for jewelry, business gifts, etc., and a master or model is required to make a mold, specific samples are rarely given.

Chenille: Hand tufting in multi-coloured wool or cotton yarn onto heavy fabric creates a luxurious pile design. This classic style offers a very high perceived value. Best suited for: melton wool, leather or polar fleece jackets. Not suitable for lightweight fabrics.

Cloisart: The desired logo or copy is foil hot stamped on a solid brass or metal base, then covered by an epoxy dome. There are fewer limitations with Cloisart because it is a hot stamp procedure. This is a cloisonné lookalike for a fraction of the cost, and is not generally considered as fine quality as cloisonné. Used in jewelry and pins.

Cloisonne: Metal emblems are stamped from a die. A coloured paste made from ground glass is applied into the recessed areas of the emblem. The emblem is then fired at 1400° and polished by stone and pumice to achieve brilliant colour. Gullies and ridges separate each individual colour, so fine lines between colours are difficult to achieve. This is considered a very high-quality product, and is slightly more costly than other alternatives. Used in jewelry and pins.

Coach’s Jacket: Style of jacket comparable to a basic windbreaker, with fold-over (Byron) collar and slash pockets. Usually features a snap front and drawstring waist. Can be lined or unlined.

Collectibles: Premiums designed to have inherent value based upon their perceived "collectibility."

Colour Break: In multicolour printing, the point or line at which one ink colour stops and another begins.

Colour Key Proof: An overlay proof composed of an individual acetate sheet for each colour (see Progressive Proofs).

Colour Separation: The separation of multi-coloured original art by camera or laser scan techniques to produce individual negatives for each separated colours. The four common separations: yellow, magenta (red), cyan (blue) plus black are required for full-colour (four-colour) printing.

Combed Cotton: Combing separates long, choice fibres from short ones. The comb straightens and arranges the fibres in a parallel form to create a finer, cleaner, more lustrous, stronger fabric.

Combination Sale: A tie-in of a premium with a purchase at a combination price; sometimes self-liquidating; often an on-pack.

Commemorative: A merchandise keepsake used to mark a ceremony, anniversary, event or milestone.

Compacted Cotton: This permanent treatment takes knitted manufactured fibre fabric and applies heat and pressure to shrink it.

Comprehensive Layout: The final stage of a layout finished to look almost as the printed piece will look.

Compression Program: A computer program used to shrink the size of a file to render it more easily sendable via email or transportable on disc. For the file to be usable by the receiver, the file must either "auto-extract" and decompress itself or the receiver must have the same compression program to decompress the file.

Container Premium: A product container which, when empty, may be used as a container for other items. Usually partially or completely self-liquidating since the consumer pays for the product.

Contest: A competition based on skill, in which prizes are offered. Proof of purchase is usually required with entry.

Continuity Premiums: A series of related premiums offered over a period of six to eight weeks. Generally self-liquidating.

Continuity Program: An offer of products over a period of time.

Co-op, Catalogue, or Company Program: An agreement whereby a client’s dealers order promotional products exclusively from a distributor’s specially prepared catalog and the distributor arranges for fulfillment.

Cooperative Advertising: Advertising that is jointly sponsored and paid for under an articulated program by manufacturers and their retailers or dealers.

Coupon Plan: A program in which premiums are earned with proof-of-purchase coupons. The premium may be offered free or at a reduced price when the recipient collects a specified number of coupons. Premiums are sometimes free for a certain number of coupons or for purchase with fewer coupons. The recipient usually pays postage on the shipment.

Credit-Card Offer: A direct mailing to a credit-card holder of a merchandise offering (originally a self-liquidating premium device), often using premiums or sweepstakes to close a sale or a trial-offer acceptance.

D.P.I. (dots per inch): Refers to the number of dots that make up a printed design. If there are too few DPI, the gaps between dots will be visible to the eye and produce a jagged, poor-quality reproduction.

Dealer Incentive: Premium or other reward given by manufacturer to retailers or distributors in return for a specified bulk purchase.

Dealer Premiums/Dealer Programs: Premiums offered to retailers that meet certain sales or performance standards.

Debossing: Stamping an image on a material, such as paper, leather or suede, so the image sits below the surface of the object. Ink may or may not accompany the stamp.

Decal Transfer: A water-soluble decal, printed on an offset or letterset press, is submerged in water and slid onto the product to be imprinted. The decal is rubbed with a cloth or squeegee to remove any excess water and air from between the product and the decal. The product is then kiln-fired. Once fired, the decal becomes fused with the glaze. Hairline registration and superior reproduction of detail make it an excellent choice. This imprint withstands washing very well. This method is labour intensive, since each decal must be aligned and applied by hand. Used in porcelain, ceramic, and glass products.

Denim: Strong, coarse washable twill weave cotton fabric made with colored warp (lengthwise yarn) and white weft (crosswise yarn).

Die: A mold into which molten metal, plastic or other material is forced to make a special shape, such as pen barrels or rings. Also a tool made of very hard material used to press a special shape into or onto a softer material such as coins and emblems.

Die Cutting: The use of sharp steel blades to cut special shapes from printed sheets.

Die-Casting (Injection Molding): Molten metal is injected into the cavity of a carved die. In the case where a double-sided impression is necessary, two dies are placed together, carved sides facing the inside, and the molten metal is injected between them. Fine detail is available, and thinner lines available than with die-struck products. Used in metals such as jewelry, pins and belt buckles.

Digital Vinyl Label: Your logo is printed directly on a vinyl self-adhesive label, then applied directly to the product. This application is available on several products, and it is UV protected and water resistant. Colour consistency, color registration and image detail are superior.

Direct Premium: An item given free with a purchase at the time of the purchase. Includes on-packs, in-packs and container premiums as well as those given separately.

Display Premium: A dealer premium initially used as part of a point-of-purchase display and later possibly refused in the dealer’s store or home.

Distributor: In the promotional products industry, develops ideas for using promotional products in a marketing or promotional campaign, buys such items from suppliers and sells them to advertisers.

Door-Opener: An item of value offered by a salesperson to persuade potential buyers to listen to a sales presentation or to initiate interest in a product or service for a sales-call follow-up.

Double Knit Collar: Both sides of the collar are knit simultaneously so that there is no "wrong side" to the collar

Double-Entry Pocket: A pocket that may be entered from the top or side.

Embossing: Stamping an image on a material, such as paper, leather or suede, so the image rises above the surface of the object. As in debossing, ink may or may not accompany the stamp.

Embroidery: A design stitched onto a material through the use of high speed, computer controlled sewing machines. The design is reproduced with tightly-stitched thread. Embroidery is most commonly used on logo patches and directly on some wearables. Fine detail is difficult but not impossible to achieve.

Engraving: The cutting or etching of designs or letters on metal, wood, glass or other materials. There are three engraving techniques, hand-engraving, hand-tracing and computerized engraving. Engraving is performed with a diamond point or rotary blade that cuts into the surface of the product. Engraving offers a permanent imprint that will not wear off because it is cut into the metal base. Used in metals such as trophies, pens and nameplates.

Epoxy Coating: This process involves the application of a protective clear epoxy coating over an imprint. By applying this dome, the imprinted product has a three dimensional appearance and adds further protection against wear and tear.

Etched: The product to be imaged is coated with a resist (a protective coating that resists the acid). An image is exposed on the resist, usually photographically, leaving bare metal and protected metal. The acid attacks the exposed metal thus leaving the image etched into the surface of the metal. Very fine lines can be reproduced by this process and the only tooling is a piece of film, so specific samples are easily-made.

Factory Pack: A premium offered inside a package, on the package or as a container premium.

Font: The collection of a typeface including the lower case, caps, numbers and special characters having unified design. This can be an important consideration when copy includes foreign terms or names with special characters. The different kinds and quantity of characters in a font will vary according to the manufacturer of the typesetting system.

Four-Colour Process: The reproduction of full-colour artwork through the combination of four process ink colours – magenta (red), cyan (blue), yellow and black – in specified intensities.

Four-Colour Seperation: The breakdown of full-colour copy into individual colour plates so that when printed in register, they produce a full-colour illustration. Four-colour separations refer specifically to the process colours: magenta, cyan, yellow and black.

Frequency of Exposure: The number of times a household or individual is exposed to a particular advertising message in a specified period of time.

Fulfillment: The process of packaging and shipping an order for a distributor. Fulfillment may be performed by a supplier, a distributor or an independent fulfillment house.

Garment Dyed: Garments are made in an undyed fabric (griege), and then dyed in garment form. Most garment-dyed items are 100% cotton, as natural fibers accept dyes better than synthetic fabrics do.

Giveaway: An outdated term for promotional products. Now also sometimes used as a term for any direct premium.

Glass Etching: A process in which a piece of glass is covered with a template that has a design cut out of it. The glass is then sandblasted while the portion of the item not covered by the template is protected. The template image is thus etched into the glass.

Golf Jacket: Any type short waist-length jacket, frequently made of light-weight nylon with a zip front, worn when playing golf. Pleated or bi-swing back is usually a feature on these jackets.

Graphic: A line, oval, rectangle, square, circle, logo, chart, illustration, drawing, cartoon or photograph used in a layout.

Greige: This term is used when a fabric is in the unbleached and undyed state.

Halftone: The reproduction of a continuous tone artwork (such as a photograph) done by filtering light through a screen that converts the image into a pattern of dots of varying size.

Hard Copy: Any machine copy readable on paper or film as opposed to on a computer monitor.

Heat Transfer Printing (Direct Transfer Process): Image is screened on a transfer substrate which is then laid directly on the material to be imprinted. The image is then "transferred" from the substrate to the material through the use of heat and pressure. Works best on cotton and cotton blends.

Heat Transfer Printing (Sublimation): A process in which a design is transferred to a synthetic fabric by heat and pressure. The heat causes the inks to turn into a gas so that they penetrate the fabric and combine with it to form a permanent imprint.

Herringbone Knit: This ever-popular knit pattern is made up of rows of parallel lines with adjacent rows slanting in reverse directions forming a chevron effect.

Hip-Length: A hip-length garment. Also called 3/4 length.

Holograms: A combination of several layers of refracted material. A part of the image is applied to each individual layer in a "sandwiching" process. Once the sandwich is complete, the whole image comes through and moves with the light. New techniques are available that make holograms more durable and create a longer lasting imprint.

Host Gifts/Host Incentives: A gift or premium given by a party plan operator to a consumer who agrees to be the host for a demonstration party. The value of the gift is usually proportional to the amount of sales at the party.

Hot Stamping: Method in which type or designs in the form of a relief die are impressed with heat and pressure through metallic or pigmented foil onto the printed surface. It is used to decorate fabric, leather, paper, wood, hard rubber, coated metal and all types of plastic. Hot stamping is a "dry" imprinting process meaning the object can be handled immediately after the stamping without fear of smearing the imprint.

Imitation Suede: These garments feature unique suede-like finishes in classic tones of English tan. This supple polyester and cotton blended fabric offers the look of natural suede in an easy care product.

Imprint: To mark by pressure.

Incentive: Reward for a purchase of performance; as it applies to promotional products, it could be, depending on the response required, an ad specialty, premium or prize.

In-Pack: A premium offered inside a product package.

Insert: A printed piece prepared for insertion into a publication or another printed piece.

Insulation: (100gms, 80gms, 60gms) Bonded polyester fiber fill yarns for added warmth. These insulating fibers are quilted to taffeta fabrics for a quality finish.

Intaglio: Design that is raised from its background material. Opposite of "bas relief."

Jersey Knit: Plain, weft-knitted fabric. Good for printing and, if heavy enough in weight, embroidery.

Kangaroo Pocket: A large single front pocket on pullover styles with side openings allowing both hands to be inserted, meeting in the middle. This type of accent may also be referred to as a muff pocket.

Kasha Lining: A lining principally for jackets that is napped to create a flannel-like effect on the face and features unbrushed fabric on the back. Kasha can be made from cotton, wool or a synthetic material like polyester or nylon.

Keeper: A premium offered in direct-mail marketing for accepting a free trial of the sale merchandise and to be kept by the consumer even if the trial item is returned.

Laser Engraving: A process in which an optically-read or stenciled art or copy is engraved (burned) into a material by a laser beam. Wood is the most common lasered material, but acrylic, some plastics, marble, leather and paper are also used. Metal requires specialized lasers. In addition to the exceptional detail of your logo, laser engraving provides a "sense of luxury".

Laser Printing : (see Heat Transfer Printing)

Laundered Taslon/Oxford: A laundered fabric with a somewhat wrinkled look.

Letterman Jacket: Typically refers to an athletic jacket with a melton wool body (14 to 24 ounces) and leather sleeves. Sleeves can be raglan or set-in. Also known as a varsity jacket. Usually differs from an award jacket in that award jackets are made with lighter-weight fabrics such as nylon or wovens.

Lextra: A very soft textured material is used for your logo in single or multi-colours, offering a different and stylish appeal to your design. Lextra is made from yarn-dyed nylon that will not peel, crack, wrinkle or colour fade over time. Offers the ability to achieve fine lines, text, and gradations.

Logo Dome: This decorating option creates a unique and innovative effect using a clear dome encircling your logo. Your logo has the option of being a single/multiple colour or 4 colour process in an array of shapes. A variety of imprinting locations, regardless of space, can now achieve multi-colour logos!

Mail-In: A premium consumers can order through the mail with proof-of-purchase on a free or self-liquidation basis.

Market Profile: A description in demographic, psychographic, etc. Terms o those people who use a particular product and thus constitute its market.

Market Segmentation: A breakdown of a market into subsections, each with relatively distinct and homogeneous demographic, psychographic, and/or consumption characteristics.

Market Share: The proportion of sales in a product market that is help by an individual brand of that product.

Marketing Mix: The blending of a variety of marketing elements (prince, product, packaging, distribution, information, promotion, public relations and advertising) into a marketing program.

Mercerization: A chemical finish in which cotton is treated with a cold concentrated solution of caustic soda while under high tension. This procedure swells the fibers, which increases its strength, durability, affinity for dyes, and results in fabric with a silk-like hand and brilliance. This is a permanent finish. Double mercerization is quite common, triple mercerization is not.

Microfibre Fabrics: Small fibers are used to create fabrics with a suede-like, soft hand.

Near-Pack: A term for a direct premium in the grocery industry (derived from on-pack and in-pack).

Offset Lithography (Offset Printing): A printing method in which an inked image on a flat plate is transferred to a rubber surface before being pressed onto the printing surface. The plate surface is treated to accept greasy ink in image areas that resist water and to accept water in non-image areas while resisting ink. In this method of printing, the ink is less likely to rub off after an object is handled as often happens with letterpress printing.

On-Pack: A direct premium attached to the exterior of a product package or sometimes riding with it in a special sleeve, carton or film wrap.

Ottoman Pique: This textured fabric incorporates a raised horizontal stripe pattern that is offered in a variety of solid colorways.

Overlay: Clear acetate with design elements positioned on it in register to the base art. This is use for separating the different imprint colours.

Overprint: Printing on a piece that already has been printed.

Overrun: An additional number of products in excess of what was originally ordered. Five to ten percent is generally considered customary and acceptable.

Oxford Nylon: A stiff coarse nylon fabric with a basket-like weave and a durable finish. It is generally used for award/baseball/athletic style jackets. Not as smooth as a taffeta nylon.

Package Enclosure: An in-pack premium.

Pad Printing: Your corporate logo is acid etched into a specialized printing plate where ink is then applied. A soft silicone pad is pressed down onto that plate, then reapplies the image directly to the product. Pad printing advantages include improved image detail, improved color registration and the ability to print contoured surfaces.

Parka: This loose-fitting, hip-length jacket, usually hooded, often comes with a fleece or pile lining. It was worn originally by Eskimos and introduced to the public during the 1930s for winter sportswear.

Part-Cash Redemption: An option often included in coupon plans permitting the consumer to get premiums faster by redeeming fewer coupons with a cash amount.

Perceived Value: What someone believes merchandise to be worth. To successfully sell premiums, the consumer must be convinced the proposed premium is worth putting forth the extra effort required to earn the item.

Photo Etching (Metal): Process in which an illustration and/or copy is imprinted into metal, usually aluminum, by acid and then sealed by an anodizing process. This is popular for awards and plaques.

Piece Dyed: This refers to fabric dyed in bulk. Body fabric and collar/cuffs are dyed together at the same time to ensure a 100% color match.

Pigment Dyed: An insoluble color substance in finely ground powder form, which imparts its color to the surface of the fabric.

Pique Knit: Has a honeycomb appearance on the outside of the fabric that is achieved by alternating tuck stitches up and down creating a raised texture effect. Not ideal for printing, but great for embroidery.

Ply: The number of strands that are twisted together to make up one yarn.

PMS/Pantone Matching System: A universal numbered colour scale used to match colours for printing. The number of each colour indicates instructions for mixing inks to achieve that particular shade.

Point-Based System: A program in which recipients earn premiums based on an acquired number of points. Airline mileage and hotel frequent guest programs are examples.

Poplin: A durable, plain weave class of fabrics which has fine cross ribs. Heavier than broadcloth, but not similar, poplin is usually made of a polyester/cotton blend.

Premium: A product or service offered free or at a reduced price if the recipient performs some task, such as purchasing an item, meeting a sales quota, etc. Usually consumer-related.

Program Selling: An organized effort to analyze specific client objectives and develop a program that meets these objectives in part by the use of promotional products and ending with a review of the results.

Progressive Proofs (Colour Keys): Process colour proofs that show the reproduction of each colour plate separately and in combination with each other.

Promotional Products: Useful and/or symbolic items used in advertising and promotion as communication vehicles, goodwill reminders, signs, gifts and incentives. Included in this category are ad specialties, premiums, recognition awards, business gifts and other identification applications.

PU Coating: PU coating refers to a polyurethane coating that is applied to the back of a fabric surface. This coating is applied at certain levels such as 450mm, 600mm

Quilt Lining: A lining with two or more layers that are padded with filling.

Raglan Sleeve: A type of sleeve sewn in with seams slanting outward from neck to underarm. The sleeve continues in one piece to the collar so there are no seams at the shoulder, allowing for ease of movement.

Random Sample: Single copy of a product with a random imprint, not prepared for a particular client.

Referral Premium: A premium offered to customers for helping sell a product or service to friends or associates.

Reverse fleece: Often heavier than traditional fleece at 20 oz. It’s flipped inside out and washed through enzyme. This process eats away the top layer of the fabric so it doesn’t pill. It also makes the fabric soft to the touch, giving it a unique texture and feel.

Ring Spun: Refers to yarn that has a higher density twisting at the time of spinning, producing a stronger, highly lustrous yarn/fabric.

Saddle Stitching: A method of binding publications in which the pages are stapled together through the centerfold. The advantage of saddle stitching is that it permits the magazine to lie flat when opened. Another is that it is an inexpensive method of binding.

Sales Incentive: A premium or monetary reward offered to salespeople for attaining a specified performance level such as exceeding a sales quota during a given period.

Satin Nylon: This type of satin-finish material is usually made of nylon. Probably the most common satin fabric used in our industry. There are two types of satin nylon: taffeta, and "crow’s foot" or pro-weight (heavier). Rayon (or bridal) satin is used occasionally for jackets, but it is a more expensive dry-clean only fabric.

Screen Printed Vinyl Labels: This process is a method of silk screening your logo on the reverse side of a transparent vinyl panel. The result is a permanent imprint that is protected from the elements. A background colour is applied behind the imprint and the panel is affixed to the product.

Selective Media: Advertising media like promotional products and direct mail that can be targeted to specific, limited audiences as opposed to mass media that are more general.

Self-liquidator: A consumer premium offered (usually by mail) for proof of purchase and a cash amount sufficient to cover the merchandise cost plus handling and postage. May refer to any promotion in which the recipient pays the premium cost.

Semi-Liquidator (Semi-Self-Liquidator): A premium that has a cost only partially covered by the purchase price at which it is offered.

Set-In Sleeve: A style of sleeve that is sewn into the shoulder seam (as opposed to the neck seam).

Silkscreen Printing: A method in which image is transferred to the surface to be printed by means of ink squeezed by a squeegee through a stenciled screen stretched over a frame. Screens are treated with a light-sensitive emulsion, and then the film positives are put in contact with the screens and exposed to a strong light. The light hardens the emulsion not covered by the film leaving a soft area on the screen for the squeegee to force ink through. Screen printing is capable of printing on irregular shaped objects. Glass, plastic, fabric and wood are popular materials on which to screen print. Also called "silk screening."

Single/Double Mercerized: This is a chemical process which expands the yarn (or yarn and resulting fabric) permanently to increase the fabric’s luster, strength, stability and affinity for dyes.

Ski Jacket: Refers to any type of wind- and water-resistant full-zip jacket worn for skiing. Frequently it has an attached hood. Usually made waist or hip length with zippered pockets, ski jackets frequently have a more high-fashion look than a parka.

Slash Pockets: These angled pockets are formed by cutting a slash in the jacket shell and attaching a pouch inside the garment.

Special Markets: A general term that includes premiums, promotional products and direct response.

Speculative (Spec) Sample: Single copy of a product prepared with the customer’s ad copy produced before an order is placed and used exclusively to finalize the sale.

Sprint: A brief campaign within a longer sales-incentive program designed to maintain interest and excitement.

Spun Polyester: Spun polyester is a modified polyester yarn. By construction it is soft, warm, wicks moisture, is water resistant and breathable. Spun polyester is made up of short textured yarns, which result in a soft and cotton-like feel. Spun yarns have more stretch and provide more comfort than filament yarns. North End spun polyester fleece has all of these great qualities and more.

Stadium Jacket: The term for a 3/4 length oversize jacket. Other common features include a hood, quilt lining, and striped knit trim. Similar to a parka.

Stand-Up Collar: This short collar, usually made of knit material, does not fold down against the garment. Common feature on satin award jackets.

Storm Flap: A strip of fabric that covers the zipper or snap closure of a jacket. Storm flaps can also be sewn on the inside of the zipper.

Storm Welts: Pocket flaps that overlap openings to keep out rain and/or to secure items carried inside.

Sublimation: A process of creating a multitone imprint on vinyl, cloth or toher material using a paper transfer created through the use of screenprinting and raio wave transfer. Heating a solid substance into a vapour that on cooling condenses again to solid form.

Super Flock Transfer: Super Flock has an 8 mm height which yields a beautiful high loft transfer that is 60% higher than traditional flock. Flock transfers have excellent washability and will adhere to polyester acrylics, denim and many other surfaces. Not suitable for waterproof materials.

Supplier: A company which manufactures assembles, imports, converts, imprints or otherwise produces or processes promotional products offered for sale through promotional products distributors.

Tackle Twill: Appliquéd images often seen on varsity jackets. Unique, high perceived value. Best suited for: jackets, heavy fabrics. No set up. Many fabric and colour combinations. Not suitable for lightweight fabrics.

Taffeta: A group of fabrics made with a plain weave and having a smooth, crisp feel, and either lustrous or dull face.

Taslon: This imported nylon fabric is designed for its durability and is generally used in more rugged outerwear.

Teflon: When applied to a fabric, Teflon works by surrounding each fiber with an invisible barrier. Whether it keeps you dry in the rain, or protects you against the spills and accidents of everyday life, Teflon will deliver unsurpassed protection.

Test: Any of a half dozen methods of measuring appeal of a premium in advance of a promotion. Frequently done by personal interviews, sometimes by a mail ballot or split-run newspaper advertising.

Tip-In: Preprinted piece bound or partially bound into a periodical, book or daytimer-type calendar. Used usually as a response device.

Trade Character: A visual identification or personification of a particular brand of merchandise or of a particular advertiser. For example, Tony the Tiger is the trade character of Kellogg’s Frosted Flakes.

Traffic Builder: A promotional product or premium designed to get consumers to come to a store or to a trade show.

Travel Incentive: A trip offered to salespeople or dealers as a reward. Often tied in with sales meetings at resort areas.

Tricot: The type of fabric is flat knitted, with fine ribs on the face (length-wise) and ribs on the back (crosswise). Often used as lining material.

Underrun: A number of products less than what was originally ordered.

Vector File: In computer graphics, a line defined by its start and end point. When the artwork is defined by lines and outlines.

Warm-up Jacket: This term is sometimes, interchangeably used with windbreaker. However, "warm-up jacket" often refers to a garment that is part of a set, including a top and a bottom. A warm-up jacket also may feature a quilted lining, while windbreakers and coach’s jackets usually do not. Generally this is a waist-length jacket made of nylon or sometimes cotton or polyester.

Warp: A lengthwise yam found in all woven fabrics. The warp is stronger and denser than the weft (crosswise) yarns.

Water Resistant: The surface of the fabric is sprayed with a water-repellent substance. This substance renders the fabric non-absorbent and allows the rain to bead up and slide off the garment.

Waterproof: The proper term for material that completely keeps our water. Waterproof garments also have sealed seams while water-resistant garments do not.

Water-resistant: A material that repels water for a short time, but is not thoroughly waterproof.

Windbreaker: This trademark name describes a warm, yet lightweight nylon jacket featuring a snap or zipper front, flannel lining, elastic cuffs and a drawstring waist. Also referred to as a coach’s jacket.

Yarn Count: This measures fineness or linear density of yarn. Lower numbers designate heavier or thicker yarns, while higher numbers refer to finer ones.

Yarn Dye Jacquard: The yarn is dyed in individual colors and then the yarn is knit on specialty machines equipped with jacquard attachments to create a knit fabric in intricate two-color or multi-color design patterns.

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